It’s no big “light bulb idea” when people say that integrated use of social media is the BIG thing for individuals, businesses, corporations, and yes even for the government. But is it a light bulb idea that minorities favor government who use social media?
According to a study done by Pew Life and American Life Project, its TRUE. The study shows that minorities are more likely to express positive attitudes towards government who are engaged in social media.
For me, its not so much being ONLINE and tweeting. I know you could easily get a PR person to do that for you, and 1/2 the time it is PR recommendations. I know that. … but by being online and being actively involved in different social media platforms gives me a chance to get to know who the official running is as an individual. Outside of being a democrat or a republican, I get to see what you are up to, involved in, or simple hobbies and interestes that I could relate to… and maybe thats what it takes sometimes for me to get to know you, like you, trust you, and then listen to your “ideas to change the world.” Its your ONE chance to gain credibility in my eyes. You may think I am ONE vote, but then there is this thing called word-of-mouth.
Simply said, if you aren’t on social media and running for government, I won’t know you and come voting time I won’t vote for you. But I don’t know if thats a minority thing, or a social media junkie thing.